Apr 25, 2017
In this episode, Jeff & Bill take some time to give back to the engaged audience thus far. We have been receiving a number of phone calls, emails, and private messages on our facebook page from audience members providing feedback on the show so far, and asking direct questions to challenges they are facing today...
Apr 19, 2017
Bill & Jeff discuss key factors to your professional image, why it matters, and how it pays for you to be intentional about it. We discuss the following topics:
- What We Learned From A National Marketing Campaign
- How Do You "Position" Your Students, BEFORE They Come To Class?
- Managing Perception, Is Dictating...
Apr 13, 2017
Jeff & Bill discuss the most important factors to understand about effectively reaching the audience that turns into paying customers. There is talk about what NOT to do, and even more about all the things you MUST do if you want your business to thrive.
- Find Your Audience
- Understanding Where Your Audience Spends...
Apr 10, 2017
In this episode, Jeff Newton & Bill Combs shed light on one of the most common issues we see when working with other Firearms Instructors, choosing your price point! This single factor could be the determining factor in whether or not you're still an instructor in the years to come. How we approach it, may not be what...
Apr 6, 2017
In this episode, Jeff Newton & Bill Combs begin to set the stage for episodes to come. We scratch the surface of where we see instructors fail, or succeed. We let you in on a few of the secrets (which are not revolutionary) in what it takes to turn your paid hobby into a full time dream. We provide examples from...